NIKE VS. ADIDAS BLOG POST

NIKE and ADIDAS are sportswear companies whose products are very popular around the world and while Nike has the upper hand in sales and sponsorship's, Adidas is growing. Adidas owns Reebok, Taylor made golf company and Rockport.  While Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan. Nike is currently owned by Bill Powerman and Phil Knight. The name NIKE came from a Greek goddess. The name was originally " Blue Ribbon Sports". The name was created after the company founder Adolf Dassler's nickname adi dassler. Both Nike and Adidas have made some great footwear and they have in my  opinion gotten better over the years.  Look at the charts below and choose which one you like better. Who is better Nike or Adidas and provide a reason why? 
charts  

Adidas Footwear Technologies

Name	Description       (Adidas was originally created for soccer sportswear but today has a target of spreading to all sportswear)
adiPRENE	A neoprene-like material that feels somewhat like "a soft pillow", it is most often used in the heel of a shoe. adiPRENE is quite durable, and is meant to respond to the cushioning needs of active feet.
adiPRENE+	adiPRENE+ is similar to adiPRENE in that it is a neoprene-like material, however it is primarily found in the forefoot of a shoe. It is located in this region because it is designed to provide greater forefoot momentum at toe-off.
a3
Bounce
Torsion	Torsion is a stability technology located in the midsole of the shoe; it is meant to provide natural rotation between the forefoot and the heel, ultimately allowing for better support in the midfoot.
Ground Control System (GCS)
Climacool

                   VERSUS

Nike Footwear Technologies

Name	Description                          (Nike began focused on track but since 1972, they have expanded greatly and now have something for almost all sports)
Nike Ground	Nike Air is the most basic cushioning material used by Nike; it is made out of a polyurethane bladder filled with air. It provides adequate cushioning for the casual wearer, but may not provide sufficient or proper cushioning for serious atheletes with individual preferences. Encapsulated Nike Air - Nike Air that is encapsulated within the heel of the shoe Visible Nike Air - Nike Air that is positioned in the heel of the shoe, but is visible
Zoom Air	Zoom Air is among the more technologically advanced (and expensive) cushioning systems used by Nike. It essentially is a thin bag of pressurized air that, when inflated, has a thickness of 8mm. Inspite of its thin profile, it often provides more than adequate cushioning, and even has somewhat of a "bounce-back" response when compressed. Zoom air is often times preferred by athletes who rely on quickness and speed because the thin profile allows for better court/field feel because your center of gravity remains mostly unchanged, and your foot is located close to the ground. Double Stacked Zoom Air - two Zoom Air packs stacked on top of each other, usually located in the heel Full Length Zoom Air - Zoom Air packs located both in the forefoot and heel, providing optimal cushioning
Max Air	A technique is used that forces air into a pre-formed shape, thus allowing for more pressurized gas to fit into a larger "bag." Max air is generally not larger in size and visible, meaning that the shoe puts the wearer at a higher distance off the ground. Because of this, Max Air is best suited for atheletes who do not necessarily depend on quickness and speed, but rather atheletes who are larger in size, and need a more dependable and firm cushioning system. Air Max 360 Air Max 180
Nike Shox	Nike Shox is a cushioning system developed by Nike that is comprised of polyurethane-foam columns that provide cushioning in a way that keeps the foot parallel to the ground; a benefit of this process is that the cushioning system provide great stability and impact protection. Nike Shox is generally located in the heel of the shoe, but there are an increasing number of shoes that feature a full length shox-based system of cushioning.
Independent Podular Suspension (IPS)	A suspension technology developed for the Air Jordan 20 (XX). The technology utilizes individual, strategically-placed pods that support the foot in key areas.
Foamposite	A polyurethane-based material created by Nike that is both durable and lightweight; it is created from a single piece of molded material. When first worn, it is somewhat uncomfortable, but over time, the material actually molds to the shape of your foot, thus providing a tailored fit that feels quite natural.
Dynamic Fit Innersleeve	A seamless inner sleeve made of lycra that hugs the foot, and is meant to take the place of the shoe tongue. Because it is seamless, many prefer it because it reduces the chance of chafing and has a natural and comfortable feel to it.
Monkey Paw	A thermoplastic urethane structure located either on the outside of the shoe, or between the lining and the outside. It is primarily located around the ankle region and helps to prevent ankle sprains due to ankle inversion.
Nike Free	An outsole structure technology that attempts to simulate barefoot running while wearing a shoe. The technology strengthens foot muscles by providing less constriction.
NIKEiD	An online innovation that allows consumers to design Nike footwear, apparel and other equipment. The product debuted through a web site, nikeid.com, in 1997.
Waffle Sole	Traction technology derived from rubber put on a hot waffle iron back in 1972. Remains the premier low profile traction, second only to actual spikes.